gem • stone  climb • ing

[climbing gym: design + logo + content + marketing + media]

gemstone climbing

Gemstone Climbing was a newly built gym at the time of my arrival. Initially hired as a head routesetter and coach, I soon contributed initial designs for apparel, print media, and digital marketing. 

I am most proud of the competitive team uniform designs that incorporate a streamlined logo and nod to climbing with the double figure-8 knot.

To keep the look fresh, the knotted tail was placed on the side of the uniforms.

Through my time with the company, I ran design and marketing for several departments while contributing to company media.

work

Graphic Design

Logo

Print Layout

Content

Marketing

Media

project details

My marketing details included event planning and advertisement via print and social media. While, my design duties were reflections of event planning or apparel needs. Branding paced with the companies growth as I helped shape the culture and image of the new facility among the community.

Finally, countless hours were spent with community or sponsor outreach to coordinate support for events or teams. 

logo

color palette

Gemstone Logo (1).png

#A0A09F

#3078BE

#FFFFFF

#1D2E57

team apparel vision board

Rope@10x.png
Gemstone Text.png

Printing the figure-8 knot along the side of a jersey and use a collegiate sport font to overlay and outline the team specifications. 

Back of jersey's will have the streamlined logo.

team%20tank%20back_edited.jpg
team%20tank%20front_edited.jpg

apparel in action

Trinity_edited.jpg
sophia.jpg
unnamed_edited.jpg

print media

Headlamp Climbing.jpg