liv·ing plant zen


plant shop: brand identity + logo + web design + content + media + marketing

Living plant zen

Living Plant Zen is a plant shop born from progressive zen advocate, Damaris Rufrano. I partnered with Damaris as a brand specialist to create the shop's foundational identity and online presence.

I am most proud of the logo work, website, and marketing plans created.

This is a new shop with room to grow across all platforms and I look forward to continue consulting, designing, and campaigning.


Brand Identity


Graphic and Web Design

Brand shaping

Owner, Damaris is a practicing Buddhist wanting to spread the tranquility of planting with the world. With her message and passion it was logical to convey thematic serenity and highlight planting as a hobby.

design details

I wanted to reflect Damaris's core values and included a hand drawn Buddha with plants as her logo. The colors provide neutral tones with a modern touch that convey the balance of person and plant! 

business card


color palette






Image by Hunters Race
Image by Scott Webb
Image by NordWood Themes
Image by Florian Klauer
Image by Kate Trysh

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