liv • ing  plant  zen

[plant shop: web design + content + media + marketing]

living plant zen

Living Plant Zen is a plant shop born from progressive zen advocate, Damaris Rufrano. I partnered with Damaris as a brand specialist to create the shop's foundational identity and online presence.

I am most proud of the logo work, website, and marketing plans created.

This is a new shop with room to grow across all platforms and I look forward to continue consulting, designing, and campaigning.


Brand Identity


Graphic and Web Design

brand shaping

Owner, Damaris is a practicing Buddhist wanting to spread the tranquility of planting with the world. With her message and passion it was logical to convey thematic serenity and highlight planting as a hobby.

design details

I wanted to reflect Damaris's core values and included a hand drawn Buddha with plants as her logo. The colors provide neutral tones with a modern touch that convey the balance of person and plant! 

LPZ Logo Final.png
LPZ Logo Final (1).png
LPZ Logo Final (3).png

business card


color palette






LPZ Screen.png